Partners

Become a founding partner

Exhale Exhale is a free Couch to 5K app where the run and walk plan is a spy-thriller audio drama, built to fit into a lunch break. If your gym, club, shop, café or workplace wants to meet people who are just starting to run, you can be part of the story from the start.

The short version

Founding partners get a place in the story, a voucher for players who reach you, a link and a counter card to share, and a plain report of what happened. It is free for the first 90 days. After that, you only pay for results you can see.

▶ Ask about partnering

Made for a lunch break

People don't have to wait until work is over. Most sessions take about 30 to 40 minutes including the warm-up, so a lunch hour is enough. The first three weeks are walking only, so no special kit and no shower needed. It is audio only, with the phone in a pocket, so it works on an ordinary street or park near the office.

That makes lunchtime partners especially useful: a café for a coffee or a lunch deal after the walk, a gym close to offices with showers and changing rooms, a running shop, or an employer that wants a lunchtime walking challenge for staff.

Who it suits

Anyone whose customers include beginners: gyms and studios, running shops, physios and sports-massage clinics, cafés and food places on a walking route, running clubs and parkrun groups, and employers with a wellbeing programme.

What you get

A checkpoint in the story. Players pass your business on a walk, the handler mentions you, and they can open a voucher you choose.
A graduate slot. People who finish the programme can unlock a bigger offer from you, such as a free first month or a joining-fee waiver.
Your own link and QR code. Put it on a counter card, a poster, a staff newsletter or a post. We count the people who come through it.
A results report. How many people opened the app from your link, how many started, how many got past week 4 of the plan, and how many used your voucher.

How it works

You tell us what you would like to offer, and we agree it together.
We set up your checkpoint and your link.
You tell your people. We give you the card and the words.
For 90 days we count what happens.
We show you the report, and you decide whether to carry on.

What we can and can't tell you

The app is new. We don't yet have a large audience, and we will never invent numbers or promise results. What we can promise is an honest count, using only the anonymous data the app already collects. Partners see totals, such as how many people started and how many reached week 5. They never see an individual's activity or device.

To keep the figures believable, the report separates raw link opens from people who completed a real walk or run. It is a count of what happened, not proof that someone bought something.

No ads, and what players see

Nothing appears on the run screen and nothing interrupts a session.
A partner appears only as a story checkpoint or a voucher, labelled as a partner.
You are only ever in the story if you have agreed to it.
Using a voucher is the player's choice.

Ground rules

The story stays independent. A partner can't change the plot.
No health claims, and no suggestion that the NHS backs a partner. Exhale Exhale is built on the NHS Couch to 5K plan and isn't affiliated with or endorsed by the NHS.
You set the offer and its terms, and we show them clearly to players.
Players' privacy comes first. See the privacy page.

After the 90 days

If the numbers make sense for you, we agree a price for verified results, such as people who come through your door with a voucher. If they don't, you stop and owe nothing.

Frequently asked

Does it cost anything to start?: No. The first 90 days as a founding partner are free.
Can people really use it in a lunch break?: Yes. Most sessions are about 30 to 40 minutes with the warm-up, and the first three weeks are walking only.
Do players see ads?: No. Partners appear as part of the story, and nothing interrupts a run.
How many people will see my business?: We can't say yet, because the app is new. The report will show real numbers, not guesses.
Can I choose the offer?: Yes. You decide what you give and for how long.
Is this connected to the NHS?: No. The training plan follows the public NHS Couch to 5K structure, but Exhale Exhale is independent.

▶ Ask about partnering

Or email getmoving@exhaleexhale.com. Updated 27 October 2026.